Spring 2024's Biggest Hair Color Trends Are Inspired by '90s Icons and Serena van der Woodsen
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“Ask your colorist, ‘does this work for me, or is there something better for my skin tone? “Colorists should be educating you on the right shade for your skin tone, and you should trust them enough to take their advice.” You’ll also want to set some realistic expectations. “Upkeep on reds can be a lot, and this is one of the hardest colors to keep,” says O’Connor, who recommends coloring your roots and getting a glaze every four to six weeks. Or, you can make like hairstylist Dimitris Giannetos, who used Lime Crime's Unicorn Hair in Valentine to create Megan Fox’s recent red-velvet bob. Often, the summertime yearnings for warmth and freedom translate to desires for sun-drenched hair, whether faux or natural. This year, industry experts are expecting people to pair that sentiment with vibrant colors.
Toasted pecan red
“It’s very reminiscent of a ‘90s shade of blonde (think Claudia Schiffer, Gwyneth Paltrow, Reese Witherspoon), which has already begun to come back in a major way,” says Nathan. This blonde is a nice option for those who favor a brightening frame but prefer a timeless honeyed hue to a summertime aesthetic. To get the look, ask for bright blonde highlights, then remember to go back for frequent glosses to maintain the richness.
Allure Daily Beauty Blast
There will be classic shades of red, caramel, and whatever TikTok has deemed worthy of our attention, but this spring asks for more elevated spins on some of our favorite colors. And while there are options for those wanting to stick to brighter blonde shades, most experts agree that spring 2024 is all about warmth and deep hues. “Everybody is different, [but] a lot of people right now want to go red or dark,” says celebrity colorist Tracey Cunningham. Toasted pecan red is also a great stepping stone to the brighter and bolder red shades we’re going to see in 2024, thanks to its subtle tone.
Lived-In Bronde
"Now that you can have anything you want, what do you want? This is the question," says Daniel Moon, who is always happy to "bleach you out," aka make inspiration come alive, at his salon Hair in Los Angeles. Currently, he's loving a rainbow of shades inspired by the '90s coolest leading ladies. For pastel pinks — or any color-treated hair, really — Walker recommends washing with cool or lukewarm water to help seal the hair cuticles and lock in color. Listen to Vogue Beauty editors talk about more of the biggest hair and beauty trends of 2024 on this episode of The Run-Through here. The Tom Smith-coined Crystal Clear hue is not quite gold and not quite silver.
Beachy Brunette
Basically, this year’s all about finding hair color that naturally suits you and nourishing your strands so they look gorgeous, shiny, and healthy. Here are some of the top 2024 hair colors to consider ahead of your upcoming hair appointment. Reds that live in the blue, purple, and wine families are top of mind for hair artist Gina Rivera, founder of Phenix Salon Suites. "These reds are deeper and richer in tone to give the hair a more dramatic effect, which is fun and daring even for spring," she says.
“Redhead transformations instantly bring out the glow in someone’s face,” says celebrity hairstylist Jenna Perry. “Most of the time, the person instantly looks better.” This take on copper centers on saturation. Perry says that a blend of golden or violet tones can add dimension to your blonde shade. Something like Jennifer Lopez’s golden ombré that weaves in bright highlights throughout her long blonde hair. A buttercream blonde is a warmer, more golden variation of blonde with subtle undertones of cool, icy blonde for a multi-dimensional look.
This rich brunette continues to hold sway, a warm and sumptuous shade that oozes timeless glamor. For his part, Rez created an ideal prototypal pigment for Camila Morrone. “It veers on the side of solid color with all its depth, and has a super subtle warm dimension peaking mostly through the ends to soften the look,” says Rez of the tone’s technicalities.
If you always feel like your blonde never looks blonde enough (especially when you pull it back), you're gonna love the "Scandinavian hairline" trend. It's a coloring technique where your colorist will strategically lighten up your baby hairs and hairline to look much blonder than the rest, giving your hair a sunkissed, ultra-bright blonde appearance. Notice how Lila Moss's warm-blonde color (pictured above) looks especially bright just around her face, but it's not chunky like a money-piece highlight? The Red Renaissance continues, and even natural-looking shades are going a bit bolder.
The hue is an understated medium brown that works for everyone, but feels special because of its high levels of shine. To envision the glossy brown, “imagine the natural glisten of a prize-winning pony,” she says. Essentially, sable is a neutral shade that has just warmth to not fall flat, says Ohlmeyer. To get it right, ask your colorist for a single-process brunette with a pop of gloss. Below are the eight shades that the experts say will be trending this spring, along with the best tips on how to take care of a new dye job.
“We will see a shift from severe black hair color trends, like jet black, to a softer brunette shade that is warmer in tone and features natural hints of dark cocoa,” says Shvonne Perkins, a master colorist and Madison Reed expert. To maintain the look, she names the Madison Reed Color Reviving Gloss in Espresso ($25) as a quick pick-me-up. If you’re all about embracing your natural hair color and leaning in with the gray, you’re in luck. Cunningham says that spring 2024 is prime time for a silver renaissance. “The silver trend has gained momentum ever since the pandemic and people were unable to color their roots and hair.
"I've had a lot of blonde clients growing out their natural hair a bit," Evangelista says. To give your blonde a zhuzh for 2024, coat it with a neutral hair gloss (try Kristin Ess Signature Hair Gloss in Winter Wheat; it's my go-to for keeping my blonde sandy). For the uninitiated, vanilla chai is TikTok's latest food-themed beauty take, tied into the whole "vanilla girl aesthetic" thing. It's basically a grown-out/rooted blonde with a sandy/beige hue and neutral undertone.
6 Biggest Hair Colour Trends of 2024, According to Experts - Who What Wear
6 Biggest Hair Colour Trends of 2024, According to Experts.
Posted: Wed, 17 Apr 2024 07:00:00 GMT [source]
Perry recommends something like the Davines Alchemic Conditioner to keep color vibrant, especially with copper hair. We also like the Kérastase Chroma Absolu Strengthening Mask for Color-Treated Hair that uses a blend of amino lactic, and tartaric acid to treat damage and keep hair dye from being stripped away. If you also need a lil enjoyment to start 2024, consider one of these hair color trends, including sandy blondes, icy-platinum colors, cherry-cola hair, shades of red, and so much more. Plus, I've got some tips on what to ask your stylist if you head to a salon, or how to get the look at home with a simple hair gloss.
While bronde and reds are showing up everywhere, silver is a trend you see popping up, too,” she says. No, we’re not headed back to 2016 (although we wouldn’t mind dusting off our cut-crease palettes), but our experts agree that we are about to see a resurgence of balayages — specifically baby balayages with a toned-down twist. As with most of 2024’s hair color trends, “subtle” is the keyword, so the next iteration of balayages will be “hand-painted on the edges of your hair to leave you with natural-looking dimension,” says Kumagai. She recommends asking your stylist for a feathered balayage on just the ends of your hair to keep it subtle. Just note that this caramelized look is inherently warm, so it tends to suit warm skin tones best.
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